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Have you ever gotten a coupon in the mail for a major purchase right after you’ve made it?  Right after you buy a truck, dealerships start dumping end-of-the-model-year sale ads in your mailbox.  Right after you replace every light in your house, the home improvement stores are having a sale on those pricey LED light bulbs.  It almost seems too common to just be chance bad luck.

Unfortunately, you’re not alone.  If you’re using mailers or print advertising to get your painting business in front of people in your area, you’re going to catch more than a handful right after they’ve hired a painter.  And, of course, you’ll reach many more people who aren’t looking for painting services at all.

In fact, only a small percentage of the people who read your postcard will be interested in your services.  That’s not to say you won’t get any customers from those postcards (although your return on investment might be questionable).  But those mailer companies can’t look at a person’s zip code and magically tell you how likely they are to need a repaint.  Most people, no matter the zip code, are in-between paint jobs.

That’s the beauty of the internet.  Unlike postcard mailing companies, Google does know if a person is looking for a paint job.  Google has something much more powerful than a zip code – they know what a person is searching for.  When Google sees someone search for “Painters near me” that’s exactly what they try to give them: websites for painting contractors in their area.

This is why a great website has a much better financial return than a mailer.  If you pay enough, you can get your mailer to reach more people than your website – but most of those postcards are still going straight into the trash.  When people visit your website, however, more likely than not it’s because they’ve searched for a painting contractor to paint their house.  You’re not reaching them too early, and you’re not reaching them too late.  You’re reaching them just in time.  And in advertising, like most things in life, timing is everything.

To learn how ProPainter Websites can help you get more business online call us at 855-385-1134 or email us at Team_PPW@ProPainterWebsites.com.

From marketing to business operations to winning more bids, we covered plenty of topics in 2018.  Three of these topics, however, were far more popular than the rest.  Unsurprisingly, these three topics each have the potential to have a significant impact on your painting business in the coming months and years.

How Painting Contractors Can Land the Best Customers

If you’ve got the wrong customers, you can work yourself to death and go broke doing it.  The wrong customers want the cheapest price for any painting work they get.  The right customers are willing to pay to have something done right instead of done cheap.

Finding and landing these customers, however, isn’t always easy.  Everyone wants their business, and they’re sensitive being taken advantage of.  This post explains what you need to provide to these customers to convince them you’re the painting contractor for the job.

Five Ways to Get Paint Jobs Quickly

One of the biggest challenges for any business is getting off the ground before you run out of gas.  After paying for all of the upfront costs of starting a business, and often reducing hours or quitting other jobs completely, money is tight.  Monthly expenses keep coming due even as you’re trying to find your first few clients.

While a website is the most cost-effective way to generate leads, it’s not the quickest – it takes a few months to get searching.  If you are a painting contractor who needs leads fast, this post provides a few ways to get them that don’t cost too much for a fledgling business.

Three Reasons Painting Businesses Fail and How to Avoid Them

Twenty percent of small businesses fail in their first year, and half of them fail in their first five years.  As rewarding as starting a business can be, having it fail so quickly can be devastating, both emotionally and financially.  That’s why it’s so important not to lose sight of the bigger-picture reasons businesses fail, even as you’re pushing hard for new business.  This infographic covers three of those reasons and explains how you can avoid them.

To learn how ProPainter Websites can help your painting company earn more business, call us at 855-385-1134 or email us at Team_PPW@ProPainterWebsites.com.