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Archive for September, 2019

What Is the Goal of Your Painting Business?

September 24th, 2019

Some painting contractors start out with big goals.  For many, however, the goal of starting a business instead of working at someone else’s isn’t a world-changing one.  Some owners don’t enjoy working for someone else and want to try working for themselves.  Other people just enjoy building things from scratch instead of following someone else’s directions.

In the early days of a business, the best goal is the one that gives you the motivation to get out of bed every morning and work longer than everyone else.  It’s extremely hard to start a business.  It’s especially hard once you start hiring people, because human resources becomes significant, whether you want it to or not.

Once your business is past those early days of unexpected roadblocks , new bills and empty schedules, it’s time to figure out what you want your business to do for you.  Think of the things that a small business can provide – high income, schedule flexibility, doing the work you want to do, the opportunity to grow and manage people, and even passive income – and prioritize what matters to you.  Based on this, build 1, 2 and 3 year goals, and evaluate them monthly to see how you’re progressing.

These goals will be very different depending on your priorities.  For instance, if you prioritize setting your own schedule and doing the work you want to do, your goals will center around earning enough to be comfortable without having to work more hours than you want.  You’ll want to be able to schedule vacations, and have the time and money to take them.  Gaining the ability to fill up your schedule months in advance will provide you with the certainty you need to take a week off without worrying whether you’ll be able to pay the bills when you get back.

On the other hand, if you’re prioritizing income growth and a path to an income stream without you having to be on-site, you’ll need to prioritize growth.  In order to provide a passive stream of income, you’ll need many teams working at any given time.  This means that you’ll be working long hours and putting the profits back into your business for those first few years.  You’ll need to get proficient in managing people, and in hiring people to manage people.

Whatever your goals are, make sure that the business decisions you’re making support those goals, and that you’re still on track to get where you want to be three years from now.  It’s easy to get lost in day-to-day work and suddenly realize that you’ve been working 60 hour weeks without even intending to overschedule yourself.  Taking a step back each month to evaluate whether your business is meeting your own goals will help you to avoid this.  After all, if you can’t enjoy the benefits of working for yourself, why bother with all of the added risk and complexity of running a business?

To learn more about how ProPainter Websites can help your painting contracting business earn more customers, call us at 919-424-6121 or email us at

What is NextDoor? (And How Do You Use It to Boost Your Painting Business?)

September 17th, 2019

Have you heard of NextDoor?  It’s a private social network for neighborhood communities. It’s not an endless “feed” of selfies, beach pictures and political opinions like Facebook. Every member is verified, and neighborhood members can view the conversations only within their neighborhood. 

There are more than 236,000 neighborhoods on NextDoor, and each of those neighborhoods has a minimum of 10 or more members; some have hundreds.  The odds are good that there’s a neighborhood using NextDoor near you.

If that sounds like a good, free opportunity to get more customers, it is.  That doesn’t mean you can post about your painting services on NextDoor however.  NextDoor doesn’t want their community forums to turn into the classifieds section, so they don’t allow businesses to post about services.  They also make money by selling advertisements, so they don’t want to let businesses do it for free.

What you can do instead is ask your happy customers to think of you the next time they use NextDoor.  Many people ask about their neighbors’ experiences with local providers on NextDoor before they select one.  In fact, asking for local business recommendations is one of the most popular ways to use NextDoor.

The opinions aren’t only subjective, either.  Each category (including “House Painters”) has a list of service providers, ranked by how many votes they’ve received, along with previous conversations between neighborhood members discussing house painting providers.  Providers near the top of this list are likely to receive many calls from an active NextDoor community.  This is how one happy customer can turn into many customers in the same area.

So the next time you’re at the home of a thrilled customer, don’t just ask if you can put a sign in their yard.  Ask if they’d be willing to recommend you to friends and neighbors – including on NextDoor!

To learn how ProPainting Websites can help your business generate more business, call us at 919-424-6121 or email us at

Freire Painting / The Best Choice For All Your Painting Needs!

September 16th, 2019

Freire Painting is a one stop painting company that offers a wide range of services. Serving the heart of Lowell Massachusetts and the areas near by so if you’re around and in need give them a try. The services they offer are interior and exterior house and commercial painting. They also offer wood refinishing, power washing, siding repair, and popcorn ceiling removal. Give them a call at 978-376-1269 for a free estimate or if you have questions for only an experienced painter.

Boosting Customer Confidence

September 10th, 2019

When customers see (or hear) something that causes them to doubt the quality of your work, they are less likely to be satisfied with that work – even if it was exceptional. Click here to learn how to make your residential painting customers confident that you’ve done a great job.