The Biggest Marketing Mistake – Choosing Beauty Over Effectiveness

If you asked people what factor impacts a home’s price the most, many would tell you the size.   They’d be wrong.  The size of a house is an important factor, but not the most important.  It’s all about location. Consider this example: there are several places in the...

Achieving Maximum Customer Loyalty

Everyone knows that loyal customers recommend companies to friends and co-workers.  But what is a loyal customer? Type “customer loyalty” into Google, and you’ll get ads for companies trying to sell you loyalty programs.  Below the ads is a quote from book The...