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Archive for the ‘Infographics’ Category

Marketing a New Service

November 24th, 2020

Some painting contractors have enough business in their area to stick exclusively to painting. Others  find that additional services help to fill up their calendar, especially during the winter months.

Click here to learn how to maximize your marketing dollars and make a new service really matter to your existing  customers.


Building a Strong Business Identity

October 26th, 2020

Customer loyalty can be difficult to achieve for painting contractors. To prevent a race to the bottom on prices, work hard to stand out from your competitors in a way that matters to your customers.  Click here to learn how.


Serving Three Types of Painting Customers

September 25th, 2020

Your customers all may call and ask for you to paint their house. But each of them has a different goal. Click here to see three different types of customers and how to meet their specific needs.


Community Support Needed Now More Than Ever

August 12th, 2020

US unemployment exceeds 10%. Community involvement is always good for business, and if your business isn’t struggling right now it’s more important than ever to give back. Here are three ways to help those in need in your community.


Deliver Great Service By Meeting Customers Where They Are

July 24th, 2020

Your painting customers are all asking you for the same thing: a fresh coat of paint on (or in) their house. That doesn’t mean their circumstances aren’t all different, especially in this chaotic time.

The best way to provide great customer service is to figure out what customers have going on in their lives and do what you can do as a painting contractor to improve them. Click here for tips on how to do that well.

During Recessions, Focused Painting Contractors Succeed

June 22nd, 2020

Recessions are not a fun time to be a business owner. But painting contractors who use them as an opportunity to master the basics put themselves in a position to survive the recession – and thrive in the years afterwards. Click here to learn about three important focus areas.


How Painting Contractors Can Overcome Customer Fear and Distress

May 26th, 2020

One-third of people describe themselves as highly distressed right now during the Coronavirus pandemic. In most cases, you’ll need to get past that fear and distress before you can paint their house. Click here for three ways you can address their fears.


Three Actions to Take When Stay-at-Home Orders End

April 28th, 2020

Your business may have been open during the coronavirus pandemic, but most of your customers were stuck at home for the last month and didn’t want anybody else in their house. Many states are beginning to lift stay-at-home orders in May.

Click here for information on how to fill your calendar with painting jobs as people begin to get back to living their lives.


Leads That Last a Lifetime

March 24th, 2020

What’s the value of a new customer? It depends on the customer – but it also depends on the painting contractor. Click here for ideas on how to turn a single customer into many jobs over the course of a few weeks.

How Painting Contractors Can Make Online Review Responses Profitable

January 16th, 2020

Responding to online reviews isn’t just customer communication; it’s high-visibility marketing. An easy way for people to learn how your painting business treats its customers is by reading your responses to customer reviews. Click here for tips on how to help your review responses make you look great.