If your painting business is not currently using Instagram, why not give it a try? Over the past two years, Instagram has continued to make multiple updates to make it easier for users to discover local businesses online.  If you are considering joining Instagram to help users discover your business, now is the time!

The Value of Instagram

Managing multiple online accounts may feel like a hassle and adding Instagram to that list may feel unnecessary, but here’s why Instagram can be well worth the time you put into it…and more. A Google executive last year said, “In our studies, something like almost 40% of young people when they’re looking for a place for lunch, they don’t go to Google Maps or Search. They go to TikTok or Instagram.”

While I realize that painting contractors are different from restaurants, it’s important to recognize the importance of local business discovery on Instagram. Here are a few of the ways that painting contractors can benefit from using Instagram:

1. Service Area Visibility:

As a painting contractor, showcasing your work to potential customers online is one of the most impactful and influential things you can do for your business. Posting photos and videos of your work with a tagged service area or location can help you showcase your work and show potential clients the areas you serve. You may not have a brick-and-mortar location, but you shouldn’t let that prevent you from taking advantage of the local discovery on Instagram.

2. Customer Interaction:

Having an effective social media strategy that focuses on engaging with your customers online can help you increase your credibility and attract more clients. Ask your satisfied customers to follow you on Instagram and repost your work.

3. Community Engagement:

Use Instagram Maps to engage more with your local community. Partner with local businesses in the areas you service. Use location-specific hashtags in your posts and stories to increase visibility in the neighborhoods you want to target.

Think of your Instagram as a visual portfolio of your work that not only showcases your skills through photos and videos but also provides more detailed information about the neighborhoods you serve and what you could potentially offer new clients. Thinking about Instagram from this perspective will help you capture the attention of potential clients by showing your credibility and laying a foundation for meaningful connections with individuals searching for local painting services.

Instagram User Statistics

Over time, it becomes more and more clear that social media platforms are continuously growing. Let me provide you with crucial demographic information that emphasizes the importance of leveraging Instagram for your business, especially in 2024.

  • 40% of Americans say they use Instagram (Over 133 million users)
  • 71% of those ages 18-29 use Instagram
  • 48% of those ages 30-49 use Instagram
  • 29% of those ages 50-64 use Instagram
  • 13% of people aged 65+ use Instagram
  • 42% of those with incomes of $75k+ use Instagram

If your target audience falls within the user statistics mentioned above, leveraging Instagram becomes even more compelling.

How Do Reach Potential Customers on Instagram?

If you are already using Instagram

Instagram for Painting Contractors

Switch to a professional account if you have not already. Make sure to fully complete your profile.

If you do not have an Instagram account

You first need to create a “Personal” Instagram account, then switch to a professional account using the steps above. For detailed instructions you can go to this web page and create a business account. Complete your profile and post some of your best photos.

The good news is that setting up an Instagram business account just takes a little bit of time and is free. Plus, you’ll be giving yourself an opportunity to bring in more customers. You have nothing to lose.

Instagram is more than just a passing trend; it is a strategic tool for growing your business. By harnessing its visual appeal, painting contractors can effectively convey their skills, service areas, and community involvement. with over 133 million Americans on Instagram, now is the perfect time for painting contractors get posting!

Need assistance in leveraging the potential of social media? We invite you to schedule a 10-minute demonstration to witness how our strategy can effectively operate in your city!