Millennials Shop Differently
August 4, 2016
Whether you’re an painter or a department store, the internet is the easiest way to reach millennials; this is probably not a surprise to anyone. But the way that millennials use the internet – and the way they shop online – might surprise some.
Blackhawk Engagement Solutions conducted a study to determine the shopping patterns of millennials. Here are a couple of statistics from their study:
Eighty-nine percent report that their primary connection to the internet is their smartphone.
Social Media is the most popular shopping news source, with 55% relying on it to make decisions. In fact social media beats out friends and family! Only 36% reach out to friends and family outside of social media when making a shopping decision.
If you run a paint company and you’re looking for new customers, Millennials are among the best targets. Since they’re younger, they haven’t formed a strong relationship with a paint company yet, they’re more likely to be looking for a company they can trust. This is why we always recommend that paint companies ensure that their pages are mobile friendly, and that paint companies maintain a presence on social media platforms. Over half of all web searches are conducted on smartphones now, but that number jumps to 9 out of 10 for Millennials – if your website doesn’t show up properly on a phone, you’re going to miss this entire generation of purchasers. And while you can reach this generation with your websites, reviews and testimonials, a social media presence is the easiest way to assist with name recognition when they’re asking around about painters.
