Your Paint Business + Great Referrals = More Jobs and Better Jobs
November 5, 2017
Did you know that 92% of people trust recommendations from their friends?
While it can seem difficult to get customers to provide referrals, painting companies grow much quicker and have much better customers when they earn referrals. Here are a few ways you can get great referrals from your painting customers.
Ask for Referrals. While it’s easy to assume that people will share their great experiences with friends and family, they are unfortunately more likely to bring up their awful experiences. Think about it yourself; if you’re having a conversation with a friend, what’s more likely to come up, a really great customer experience or one of the worst you’ve ever had? Unfortunately, bad news spreads faster than good news.
If happy customers are asked to provide a referral by their painter, however, most are willing to provide a good word to others who need work completed. They just need to be reminded to think of someone who needs the recommendation and to make sure they get it to them.
Ask for Referrals at the Right Time
The best time to ask for a referral is right after you’ve pleased the customer with great service – a quicker or cheaper paint job than expected, or particularly attentive and knowledgeable service. People move from task to task very quickly these days, and they may have forgotten the details that make a painting contractor referral compelling if they get the request two days – or even two hours – after the job is complete. They’re also more likely to have the positive emotional desire to return a favor if you send an email request for a referral within minutes of asking them if they’re totally happy with the work you’ve done.
Make Referring Your Painting Business as Easy, and Visible, as Possible
Most people look online for testimonials and reviews. Some people check Google to see who has the highest reviews posted. Younger customers may share their experiences directly with their friends on social media services like Facebook or Twitter. While a person-to-person referral is valuable, a strong painting contractor review on the internet has the potential to reach thousands of people looking for painters nearby.
In order to get the most impact from your great referrals, make sure they’re being posted on major online review sites. In order to maximize the number of referrals you receive, make it as easy as possible by sending your happy customers directly to the platform you’d like them to use to review your business – such as Google, Houzz, or Angie’s List. And remember that well-reviewed businesses are among the first to show up in Google Local maps!
Do you want to learn how your business can easily gain more great referrals and online reviews? Call ProPainter Websites at 855-385-1134 or email mailto:Team_PPW@propainterwebsites.com and ask how we can help you gain referrals!