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The    Sharp    Edge    Podcast

Welcome to The Sharp Edge Podcast

The Sharp Edge Podcast
The Sharp Edge Podcast is a 20 to 30 minute show dedicated to providing practical and actionable marketing and business advice for painting contractors. If you listen to this podcast, you will learn more about everything from marketing to customer service to hiring. We strive to cover both foundational and timely topics.

Your days can be crazy busy and your time is valuable. We hope that you can take away at least one tactic from each episode and be able to apply it to your painting business to help you grow and succeed.

Thank you for taking the time to visit this page and we hope that you enjoy The Sharp Edge Podcast!

The Sharp Edge Podcast Episodes

Episode 1: Defining Your Marketing Voice as a Painting Contractor

Episode 2: What Are Your Google Reviews Doing for You?

Episode 3: Customer Service

Episode 4: Everything You Wanted to Know about Google My Business

Episode 5: Pay-Per-Click and Google Ads

Episode 6: Recruiting Employees

Listen to the Podcast Episodes

Episode 1: Defining Your Marketing Voice as a Painting Contractor

Have you taken the time to think about the personality of your painting business and how it affects your ability to attract and keep customers?

How do you represent your business on your website, through reviews and in the community? Does it represent reality?

Episode 2: What Are Your Google Reviews Doing for You?

Why are your online reviews so important for your painting business? Because customers write feedback and potential customers make decisions based on those reviews.

In this episode, we focus on the importance of having Google Reviews and how to effectively use them.

Episode 3: Customer Service

Without customers you have no business. But when you are being pulled in five different directions it can be difficult to give a customer the time and attention they deserve. It’s important to remember that your reputation is at stake every time you are interacting with a customer or potential customer.

In this episode, we discuss the customer and what they are looking for when it comes to great customer service. We talk about three specific areas of customer service – everyday communication, your employees and the final walkthrough. Take a listen now!

Episode 4: Everything You Wanted to Know about Google My Business

We take a deep dive into Google My Business.

Why do professional painting contractors need a Google My Business (GMB) profile? How do you set up or update your GMB profile? How can you optimize your GMB profile to be found online?

In this episode, we are answering questions about your Google My Business Profile. Here is a link to the Google My Business blog referenced during the podcast – How Important is Google My Business for Painting Contractors?

Episode 5: Pay-Per-Click and Google Ads

In this episode, we are talking about Pay-Per-Click and Google Ads. We provide basic tips and warnings for those who are thinking about starting with Google Ads from scratch. We also address in-depth questions related to utilizing Google Ads and share some experiences to hopefully help you learn from our mistakes.

Episode 6: Recruiting Employees

There’s no doubt finding the right people and hiring them is a hard job. We cover the importance of understanding your potential employees’ wants and needs, why you always need to be recruiting, and why you definitely don’t want to go into the grocery store hungry.

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