Welcome to The Sharp Edge Podcast
The Sharp Edge Podcast is a 20 to 30 minute show dedicated to providing practical and actionable marketing and business advice for painting contractors. If you listen to this podcast, you will learn more about everything from marketing to customer service to hiring. We strive to cover both foundational and timely topics.
Your days can be crazy busy and your time is valuable. We hope that you can take away at least one tactic from each episode and be able to apply it to your painting business to help you grow and succeed.
Thank you for taking the time to visit this page and we hope that you enjoy The Sharp Edge Podcast!
The Sharp Edge Podcast Episodes
Episode 1: Defining Your Marketing Voice as a Painting Contractor
Episode 2: What Are Your Google Reviews Doing for You?
Episode 4: Everything You Wanted to Know about Google My Business
Episode 5: Pay-Per-Click and Google Ads
Episode 6: Recruiting Employees
Episode 7: Five Common SEO Mistakes
Episode 8: Optimizing Your Website for Voice Search
Episode 9: How To Avoid Cyber Attacks
Episode 10: Three Step Process to be Found and Chosen Online
Episode 11: A Shake Up in the Local Pack
Listen to the Podcast Episodes
Episode 1: Defining Your Marketing Voice as a Painting Contractor
Have you taken the time to think about the personality of your painting business and how it affects your ability to attract and keep customers?
How do you represent your business on your website, through reviews and in the community? Does it represent reality?
Episode 2: What Are Your Google Reviews Doing for You?
Why are your online reviews so important for your painting business? Because customers write feedback and potential customers make decisions based on those reviews.
In this episode, we focus on the importance of having Google Reviews and how to effectively use them.
Without customers you have no business. But when you are being pulled in five different directions it can be difficult to give a customer the time and attention they deserve. It’s important to remember that your reputation is at stake every time you are interacting with a customer or potential customer.
In this episode, we discuss the customer and what they are looking for when it comes to great customer service. We talk about three specific areas of customer service – everyday communication, your employees and the final walkthrough. Take a listen now!
Episode 4: Everything You Wanted to Know about Google My Business
We take a deep dive into Google My Business.
Why do professional painting contractors need a Google My Business (GMB) profile? How do you set up or update your GMB profile? How can you optimize your GMB profile to be found online?
In this episode, we are answering questions about your Google My Business Profile. Here is a link to the Google My Business blog referenced during the podcast – How Important is Google My Business for Painting Contractors?
Episode 5: Pay-Per-Click and Google Ads
In this episode, we are talking about Pay-Per-Click and Google Ads. We provide basic tips and warnings for those who are thinking about starting with Google Ads from scratch. We also address in-depth questions related to utilizing Google Ads and share some experiences to hopefully help you learn from our mistakes.
Episode 6: Recruiting Employees
There’s no doubt finding the right people and hiring them is a hard job. We cover the importance of understanding your potential employees’ wants and needs, why you always need to be recruiting, and why you definitely don’t want to go into the grocery store hungry.
Episode 7: Five Common SEO Mistakes
When we hear painting contractors tell us “My website isn’t working,” it’s usually because of one of these common SEO (search engine optimization) mistakes. Listen to this podcast to learn how to avoid these mistakes, and what to do if you’ve already made them.
Episode 8: Optimizing Your Website for Voice Search
In this episode, Martin and Bekah cover how to optimize your website for voice search. They walk through the difference between voice and text search while providing key examples of how to optimize for both.
Unfortunately, there are a number of “marketing firms” out there that would have you believe that you should pay them a lot of money to help you optimize for voice search. Please don’t give them any of your money. Instead listen today for your answers on optimizing your website for voice search!
Episode 9: How To Avoid Cyber Attacks
Did you know that there were 2,244 cyberattacks per day in 2020? That is one every 36 seconds. You might think small businesses like your painting business are not targets. That’s exactly what cybercriminals want you to think.
In this episode, Martin and Bekah talk about four warning signs you need to watch out for to protect your painting business and yourself from a cyber attack. Listen today!
Episode 10: Three Step Process to be Found and Chosen Online
When it comes to leveraging your website to help you be found and chosen online, you have to think of the steps a potential customer takes to get there. In this episode, Martin and Bekah go beyond SEO and talk about the three-step process that consumers use to find and contact a local service business online. You won’t want to miss this!
Episode 11: A Shake Up in the Local Pack
What is the Local Pack and why does it matter for professional painting contractors?
When it comes to your web presence and search engine results pages (SERPs), it can be easy to confuse the many different elements. In this episode we focus on one of those elements – the Local Pack – and why it’s so important for your painting business.
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Thanks for listening to The Sharp Edge Podcast! We hope you enjoyed it and found it helpful for your business! If you found value in it, can you please share it with another friend or colleague? If you have questions about any of the episodes, please feel free to contact us at Team_PPW@ProPainterWebsites.com.
