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Millennials Shop Differently

August 4th, 2016

Whether you’re an painter or a department store, the internet is the easiest way to reach millennials; this is probably not a surprise to anyone.  But the way that millennials use the internet – and the way they shop online – might surprise some.

millennial on phone

Blackhawk Engagement Solutions conducted a study to determine the shopping patterns of millennials.  Here are a couple of statistics from their study:

Eighty-nine percent report that their primary connection to the internet is their smartphone.

Social Media is the most popular shopping news source, with 55% relying on it to make decisions.   In fact social media beats out friends and family!  Only 36% reach out to friends and family outside of social media when making a shopping decision.

If you run a paint company and you’re looking for new customers, Millennials are among the best targets.  Since they’re younger, they haven’t formed a strong relationship with a paint company yet, they’re more likely to be looking for a company they can trust.  This is why we always recommend that paint companies ensure that their pages are mobile friendly, and that paint companies maintain a presence on social media platforms.  Over half of all web searches are conducted on smartphones now, but that number jumps to 9 out of 10 for Millennials – if your website doesn’t show up properly on a phone, you’re going to miss this entire generation of purchasers.  And while you can reach this generation with your websites, reviews and testimonials, a social media presence is the easiest way to assist with name recognition when they’re asking around about painters.