Why It’s Best to Invest in Marketing When You Are Really Busy
August 6, 2021
If you are like most painting contractors, you are as busy with work as you want to be right now. In fact, you might be much busier than you want to be. The last thing on your mind is generating more business.
But in reality, times of packed schedules and business growth are ideal for making marketing investments:
- Cash flow is better and the expense is easier to absorb
- Most marketing takes time to make an impact and could be timed perfectly to keep your work steady even after massive demand slows down
- Working with more customers as you are launching new marketing initiatives gives you the opportunity to organically spread the word faster
So what types of marketing investments made when you are really busy can deliver a strong payoff later? Here are five:
Yes, it’s true – today’s phones can produce photographs that are better than yesterday’s best cameras. But how often are you really taking pictures of the work you are doing? If you are doing it consistently and using the photos, then go ahead and skip on to the next one. But, if you are not, hiring a professional photographer to take pictures of your recent jobs can provide you with photos to post to your website and social media for months.
Your potential customers want to see great photos of your work. A professional photographer can provide you with those and they’ll have an eye for shots that you likely won’t think about that could have a big impact when potential customers see them.
People love video these days and posting videos on your website and social media channels can significantly increase your engagement. Your local video production agencies will have great ideas for the types of videos that will work in your market. You could do several short ones or a couple longer ones that really highlight your work. You are much more likely to get bigger bang for your buck with “this is who we are and what we are all about” videos than you will with a highly polished advertising video.
While they are more traditional, flyers can still be effective, especially when they use images of some of your best work. When considering hiring a painting contractor, consumers are looking for shortcuts that prove credibility. A well done flyer is one of those things that can quickly enhance your credibility in the eyes of potential customers. Be sure to use great photos, list your services, include some testimonials and highlight your Google reviews star average if it’s good.
Is there a community event that you’ve always thought you’d like to sponsor but never really wanted to spend the money to do so? If your profitability has been great, now may be the time to take the leap. People remember the sponsors of community events. The participants will often go out of their way to give business to sponsors, especially if it’s a running or cycling event where the proceeds go to charity. And if you get your logo or name on the back of the t-shirt, people will be wearing it for years.
Well you knew we were going to include this one, right? A brand-new website or a new investment in SEO for a website is usually going to take three to six months to really pay off. The competition is strong and Google likes to give credit to web pages that have proven to be relevant over time. Invest in a new website now and your investment will start paying off just in time for when things slow down during the winter season.
If you are busier than ever, now is the time to leverage that income to set your business up to achieve continued, consistent success going forward. By making wise investments in marketing you can ensure a steady flow of work even after today’s crazy rush slows down.
Need a website? We can help! Call us today at 919-424-6121 or email us at Team_PPW@ProPainterWebsites.com to learn more about how ProPainter Websites can bring you more painting business!