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We have spoken to quite a few painting contractors who have told us that they don’t like to bother their customers by asking for reviews. Is that feeling justified? Do homeowners dislike being asked for reviews? Thankfully the good people...

We have not been shy about emphasizing the value of customer reviews. The recently released Impact of Local Business Reviews on Consumer Behavior report by Moz features a survey they had conducted with 1,300 people in September 2022 that...

Are you taking enough photos of your work? We talk to a surprising number of painting contractors who don’t have photos of their most recent jobs. This is a missed opportunity! Here’s why photos can be your best selling tool. 1....

Unfortunately the marketing industry is overloaded with businesses that thrive on using fear and misleading tactics to get the attention of small business owners with the sole intention of selling their services. Painting contractors are...

You may hear many people talking about how reviews are important. But how important are they and how often do consumers use reviews to help them decide what painting contractors to reach out to? Thankfully we have data from BrightLocal’s...

What do people do when they need to find a local service provider? The vast majority of people now search online to find local service providers. Some people ask a friend they trust if the situation arises, and those recommendations are...

Social media can be tricky to use effectively for any small business. It can be a massive time suck. It’s easy to confuse activity with progress. And one controversial post can ruin a reputation you spent years (and maybe decades)...

With 93% of consumers using the internet to find local businesses, painting contractors with websites that show up high on Google's search engine results pages are highly likely to receive lots of calls from potential customers. But how...