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Friday, July 20, 2018
In many areas of the US, painting work is much more plentiful in the summer. The biggest reason is that exterior painting isn’t possible during the winter months in very cold areas. Another reason is that many houses are painted right before or right after being sold, and house sales are more common in the summer, when people’s kids are out of school.
Due to the summer being busy, some painters believe they can scale down their web presence during the summer months. This is a mistake. If you don’t stay active online during the summer months, you’ll suffer the consequences during the fall and winter. That’s because consistency is required to keep your website searching well.
Google ranks websites highly when they have two things over several months: helpful content, and people who visit the site. If your site isn’t online, it can’t do either of these things! And because it takes several months to climb the rankings, if you establish a web presence in the winter, you won’t receive the full benefit from it until after the season has passed.
Companies that wait until the winter to establish a web presence do have advertising options. But the advertising that provides instant leads, like postcards or Google Adwords, is expensive because it is a pay-per-lead service. You pay for every postcard, and you pay for every single ad-click. Websites are offered at a flat monthly fee, and if the provider is good at their job, your return on investment goes up over time as the site searches better and better.
That’s why it’s a good idea to get your website up in the summer, even if business is strong. By the time the winter months come around, your website will be providing leads, and it will continue to provide more and more leads as the season progresses.
To learn how ProPainter Websites can help your business earn more leads, call us at 855-385-1134 or email us at Team_PPW@ProPainterWebsites.com.
Wednesday, July 11, 2018
There are many ways to market your paint company, and you’re likely to use several of them to build your customer base. But whether you’re preparing to put together a direct mail campaign, having a website built for your company, or getting yard signs made, there are three factors that you have to balance to make the biggest possible impact.
#1 – Price
Marketing is expensive, but some types of marketing are prohibitively expensive. If you’re planning to target a big section of town with a postcard, it can easily cost thousands of dollars. If you’re paying money for every lead on a site like HomeAdvisor, it can also quickly eat through thousands of dollars. Before you jump into these commitments, figure out how much in profit you make from each paint job, and ask yourself how many jobs you would have to get from this marketing to even pay back the marketing cost. Are you likely to get several times more leads than this? If not, it probably doesn’t make sense unless you’re willing to lose money in the short term in order to get a brand new business off the ground.
#2 – Effectiveness
Just because marketing is cheap doesn’t mean it’s cost-effective. Purchasing an ad in a rarely-read local magazine isn’t going to get the phone ringing off the hook. The same goes for purchasing online ads for painting-related phrases that people rarely search for. If you’re going to take the time and money to invest in marketing, it needs to yield a measurable result. If not, you’re better off taking that time and dedicating it to in-person marketing, which costs little more than the flyer or card you’re handing out or dropping off.
#3 – Impression
The way your marketing looks sets people’s expectation of price and quality. If your flyers are simply designed and printed out on a home computer, or your website has only one page of information, potential customers expect a lower caliber of service – and a lower price to match. As a result, the high-paying customers won’t contact you, and your leads will expect you to be willing to haggle over prices.
On the other hand, if your flyers have pictures of very expensive houses and are a very thick grade of cardstock paper, customers will assume you have excellent service, and prices to match. This can be great for business if you’re marketing in high-end neighborhoods, but others may be turned off by what they expect to be inflated prices and may not give you a call.
This is why it’s important to present a balanced look – one that identifies your business as professional and attentive to detail, but not aimed exclusively at high-end customers (unless, of course, you are). For most businesses, getting this right requires at least some input from a marketing expert.
To learn how ProPainter Websites can help you make a great first impression with an affordable, effective website, give us a call at 919-385-1134 or email us at Team_PPW@ProPainterWebsites.com.
Friday, July 6, 2018
It takes far more than great painting skills to have a great painting business. Click here to learn about the four elements required for any business to be sustainably successful.
Thursday, June 28, 2018
Starting your own painting business can be scary. Without an established customer base, marketing budget or references, it can seem like you’ll never get enough clients to break even. The business bills don’t shrink just because you don’t have enough customers yet – and neither do your personal bills. But with hard work, you can get past this phase just like millions of small business owners across the United States, and you’ll look back at these scary times as a memory.
If you’ve just started a painting contractor business, or you’re thinking about starting one soon, click on each of these links for information on five things you can do in the first 90 days to help make this phase shorter and less stressful.
Call ProPainter Websites at 855-385-1134 or email us at Team_PPW@ProPainterWebsites.com to learn how we can help your painting business receive more calls from potential customers!
Friday, June 22, 2018
The internet has made it faster and easier than ever to communicate. While this has been great for society as a whole, it’s created a major challenge for small businesses; people expect a much faster response time to questions than they did in the past. How much faster? Of the top 10 fastest responding large companies, none took more than 25 minutes on average to respond to a lead.
It’s an unfortunate fact that people looking for a painting contractor will often open the websites of three painters that seem qualified to do their job, request a quote from all of them – and then schedule a quote from the first one that they like on the phone. If you’re the second or third one to respond, they might not even pick up the phone when you call back. At this point, you have to hope that there’s something they don’t like about the first painting contractor during the quoting process in order to get a callback.
This is a problem for small businesses because most can’t afford a dedicated scheduling service that can respond to online requests in five minutes or less. And if you handle your own scheduling and you’re on a ladder with a paint brush in hand, it’s going to be very difficult to answer a phone call, introduce yourself well, pay attention to the customer’s job, and offer a detailed response.
To help painting contractors with this, we’ve introduced a new website feature that can optionally direct your web requests to a cellphone text message. As soon as your phone signals you have a new text message, you can quickly respond to the customer and ask for more information, schedule a callback or ask for a time that works to visit their home and provide a quote. And because it’s handled over text, you don’t have to worry about whether you sound rushed or unfocused over the phone.
To learn about this feature, along with many other features specifically designed to get painters more business, email us at Team_PPW@ProPainterWebsites.com or call us at 855-385-1134.