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Tuesday, December 11, 2018
If you want to be considered the best painting contractor in the area, you need to be different from your competition in a way that really matters to customers. That’s not as easy as it sounds, but if you can pull it off, your business can be hugely successful. Check out this infographic, which features tips on how to do just that.
Tuesday, December 4, 2018
From marketing to business operations to winning more bids, we covered plenty of topics in 2018. Three of these topics, however, were far more popular than the rest. Unsurprisingly, these three topics each have the potential to have a significant impact on your painting business in the coming months and years.
If you’ve got the wrong customers, you can work yourself to death and go broke doing it. The wrong customers want the cheapest price for any painting work they get. The right customers are willing to pay to have something done right instead of done cheap.
Finding and landing these customers, however, isn’t always easy. Everyone wants their business, and they’re sensitive being taken advantage of. This post explains what you need to provide to these customers to convince them you’re the painting contractor for the job.
One of the biggest challenges for any business is getting off the ground before you run out of gas. After paying for all of the upfront costs of starting a business, and often reducing hours or quitting other jobs completely, money is tight. Monthly expenses keep coming due even as you’re trying to find your first few clients.
While a website is the most cost-effective way to generate leads, it’s not the quickest – it takes a few months to get searching. If you are a painting contractor who needs leads fast, this post provides a few ways to get them that don’t cost too much for a fledgling business.
Twenty percent of small businesses fail in their first year, and half of them fail in their first five years. As rewarding as starting a business can be, having it fail so quickly can be devastating, both emotionally and financially. That’s why it’s so important not to lose sight of the bigger-picture reasons businesses fail, even as you’re pushing hard for new business. This infographic covers three of those reasons and explains how you can avoid them.
To learn how ProPainter Websites can help your painting company earn more business, call us at 855-385-1134 or email us at Team_PPW@ProPainterWebsites.com.
Monday, November 26, 2018
One of the biggest challenges for any painting contractor looking to expand is hiring employees. We covered some of the basics required when hiring an employee in our recent infographic, Hiring Your First Employee Without Having to Fire Them Two Days Later. This covers items to consider when posting a position.
That being said, meeting government paperwork requirements and creating a job posting aren’t the hardest part of hiring a painter. The hard part is finding one that won’t let you down on the job.
If you’re looking for an employee in this market that doesn’t want a salary that breaks the bank, you’re going to be looking for someone with dedication, growth potential… and not much experience. These employees are among the most difficult to assess. You can’t call a list of references, because their career has been very short. You also can’t judge them based on how well or how quickly they complete a job, because you’ll be training them on how to do that.
That doesn’t mean you have to take a shot in the dark – there are things you can look for when they’re interviewing with you. Patrick Lencioni’s book The Ideal Team Player identifies three characteristics to look for in any job candidate:
Humble team players aren’t ego-driven. They’re quick to talk about the people who have helped them succeed, and slow to assign credit to themselves.
Hungry team players are always focused on what else they can take on. Growth and success are natural consequences of their self-motivation.
Smart team players understand how to interact with others due to their intuition and good judgement. Smart in this context isn’t about book-smarts, but people-smarts – knowing how to deal well with people. This is especially important when you are working in customers’ homes.
If you can find an employee with these three characteristics, the sky is the limit for their ability to help your business succeed. And although it’s somewhat implied by these, it’s also important to mention Honesty. If your employees aren’t honest, nothing else matters. You’ll lose every time.
To learn how ProPainter Websites can help your business improve its hiring process with our Hiring Assessment Survey, call us at 855-385-1134 or email us at Team_PPW@ProPainterWebsites.com.
Monday, November 19, 2018
There are so many factors that go into selling painting services. We’ve covered the importance of process, response times, and great customer communication. But there’s more to communication than what you’re saying – more than half of in-person communication comes from body language.
When you say it can be done next week, does your customer believe it? When you provide your price, does your customer believe that you think it’s a fair one? Here are a few ideas on how to convince a customer that you’re going to do a great job for them – and (almost) none of them involve words!
Seeming dishonest to a potential customer is a surefire deal killer. The first rule of projecting honesty is to be honest. If you know you’re more expensive than some competitors but try to argue you’re offering a very cheap price, for instance, it will be difficult to cover up your body language, which will be saying otherwise. You should also avoid touching your face while you’re communicating; people sometimes subconsciously see this as hiding your face, and it makes them distrust you. Don’t cross your arms, because it seems defensive. Finally, make eye contact regularly throughout the conversation.
Listen to Them
Some people can listen and think at the same time. But it’s difficult to look like you’re listening and thinking at the same time. And if a customer doesn’t think you’re listening to them, they aren’t going to trust you.
When a customer is talking to you, make sure you follow both their verbal and non-verbal cues. If they reference a particular part of the room, take a look at it while they’re talking about it. Otherwise, maintain eye contact while the customer is talking, and nod periodically to indicate you’re taking in what they’re saying. Finally, don’t be afraid to repeat back to them what they said if you think it’s particularly important to them – it indicates that you heard them, and have committed it to memory.
Meet Customers Where They Are
You can usually tell what a customer is thinking based on their own behavior. Are they in a time crunch? Then what they’re looking for is confidence. Lean into the conversation, and try to avoid long pauses that might indicate you’re having to move projects around in your head to fit this one in your schedule.
Are they looking for someone who cares about doing a great job? Show them some excitement – slightly increase the speed and volume of your speech and use some hand gestures. In many cases, this will flow naturally – if you take the time to consider the customer’s mindset, your body language will naturally adjust to respond to it.
To learn more about how ProPainter Websites can help increase your profit margins, call us at 855-385-1134 or email us at Team_PPW@ProPainterWebsites.com.
Friday, November 9, 2018
If you’ve been disappointed by your results from expensive Google Ads, you’re not alone. In fact, they’re a bad investment for most painting contractors. View the “Why Google Ads Don’t Work for Painting Contractors” infographic below for more information.