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For All Of Your Residential Painting Needs – Sweet Home Painting in Peapack, NJ

March 15th, 2024

Ready to give your space a fresh coat of paint? Look no further! At Sweet Home Painting, we pride ourselves on providing top-notch residential painting services, including cabinet painting and more. Our owner, Juan, has been in the business since 2006 and has built a strong reputation for honesty and straightforward advice in the Peapack area. Contact us today for a FREE quote!

David Thompson Painting – Quality Professional Services in Richmond, KY

March 15th, 2024

At  David Thompson Painting we are happy to give you a free quote on all your residential and commercial painting. Since 2013 the owner David has developed and earned a reputation for honest service and straight-forward advice. Homeowners in the Richmond area can be confident they are getting the highest quality painting service without any hassle. When you are ready to schedule your free painting estimate, contact us at 859-314-0531

ABC Painter Brings Quality and Professionalism to Jackson, TN

March 6th, 2024

Folks looking for a painter for their home or commercial property in the Jackson area know that they can call ABC Painter to do the job right. At ABC Painter, they know their stuff and offer home interior, exterior and commercial painting services! They’ll help you select the proper paints and techniques to make your project come to life. They are meticulous about their prep work, painting, and cleaning up. When painting the exterior or interior of your home or commercial property they are always on time, stick to their timeline and stay on budget. ABC Painter is the painting contractor that property owners in the Jackson area trust. Call them today at 248-778-7820 to get a free estimate.

All Superior Custom Painting – Quality Professional Painting In Sutter, CA

March 5th, 2024

At All Superior Custom Painting we are happy to give you a free quote on all your residential and commercial painting. Since 1996 the owner has developed and earned a reputation for honest service and straight-forward advice. Homeowners in the Sutter, CA area can be confident they are getting the highest quality painting service without any hassle. When you are ready to schedule your free painting estimate, contact us at 530-674-8232

Magnum Painting Elite – Quality Work at Quality Prices in Tampa, FL

March 5th, 2024

As a Magnum Painting Elite we’ve taken on a lot of different types of painting projects. Our expert painters know how to get the job done with high quality in a short period of time. We are willing to tackle the most challenging jobs and can handle any type of Commercial Painting Services, House Painting Services, Drywall Repair, Power Washing, and more. If you are looking for high quality painting services, you should give Magnum Painting Elite a call at 813-908-3498, they are happy to give you a free quote.

LA Painting and Cleaning LLC – Making Your House Your Home

March 5th, 2024

Ready to give your space a fresh coat of paint? Look no further! At LA Painting and Cleaning LLC, we pride ourselves on providing top-notch residential, commercial painting services and Residential Cleaning. Our owner has been in the business since 2020 and has built a strong reputation for honesty and straightforward advice in the Faribault, MN area. Contact us today for a FREE quote!

Professional Painting of Tampa Bay – A Trustworthy Painting Company

March 5th, 2024

Professional Painting of Tampa Bay is the business to trust when it comes to your home projects. Serving the Palm Harbor, Tampa, Land o’ lakes, Odessa, Wesley Chapel, New Tampa of Florida is a painter that once served this country. Their services include Complete Exterior and Interior Painting, Apartment Building Painting, Roof Coating, Concrete Staining, Crown Painting Services and more . So if you are ready to have your house turned into a home call 813-453-1211 today!

4 Mistakes Painting Contractors Make with Their Website

February 19th, 2024

For painting contractors who don’t have a physical location your website is your storefront. It is most likely the biggest interaction a potential customer will have with your business before they decide to call you or not call you.

Even if you are a larger painting company with a brick-and-mortar location, most potential customers aren’t visiting your store, so your website still carries major responsibility in representing your business.

Unfortunately, many painting contractors don’t look at their website that way. Here are four big mistakes we often see painting contractors make when it comes to their website.

check box checked off

#1 – The website is just a box to check off

This usually comes through in a conversation with a painting contractor when you ask them if they have a website and they answer “yes, I have a website. I haven’t looked at in a year though.” Feel free to fill in your appropriate time period of six months to multiple years.

Your website should not just be a box that you check off like some other task that you have to do. I understand you are incredibly busy running a business, especially in the busy seasons. However, if I’m a potential customer and I go to your website and I see old pictures and old information I’m going to start wondering if you are even in business anymore. To continue with the storefront analogy, it would be like going to a physical store where the door is open but it’s dusty inside and nobody appears to be there.

Don’t let this happen to you. Whether you are managing the website in house or using an agency, you should update your website at least every couple of months. Add new pictures, make sure your services are up to date, add and remove any information about your business that has changed. If you are working with an agency ask them to reach out to you at a specific cadence to prompt you to make changes. They should be happy to do so.

Pulling out a plug from an outlet

#2 – Giving up and pulling the plug too soon

Here’s the scenario where this usually happens. Business slows down for a painting contractor in October so they reach out to a website provider to build a website for them. By January they are frustrated because they aren’t getting calls and in February they decide to “cancel” the website. The website is taken down…and the process is likely to repeat itself next year.

Search engine optimization (SEO) takes time to work. Most people in the industry say it’s three to six months before you will typically start to see results. If anybody tells you that your new website will be searching within days or weeks you should run the other way.

All this makes sense if you think about it. Why should Google reward a website that was just set up last week above an established website that searchers have been consistently clicking on for years?

And yo-yoing up and down is likely to make it even worse in Google’s eyes. I know it can be hard in the dark months and slower seasons but you’ve got to give your new website time to work. And there are things you can be doing during that time to help too, like getting local links.

#3 – Emphasizing design over everything else

Many painting contractors have a strong eye for design. Because of this they may also have strong opinions on what their website should look like. This is great from the standpoint of providing excellent photos and a visually strong user experience. However, where it gets dangerous is when design trumps all else.

It’s dangerous because there are many SEO and user experience tactics that can be pushed out in favor of design. When this happens you are greatly impacting your website’s ability to search well. There are certain things that Google likes to see and if you don’t play by Google’s rules then they won’t reward your site with good search results. That means you are not going to attract new potential customers to your website.

This can work if you don’t need your website to search well. If you consider your site to be just a billboard that serves current customers and people that already know your business then you don’t need to play by Google’s rules. But if you are like most painting contractors and need your website to be a business generator, you should trust the team you are working with and be willing to balance design with SEO and user experience.

#4 – Not setting a goal or purpose for your website

Like all marketing campaigns, your website should be set up to help you accomplish a specific goal. For most painting contractors it is to attract new customers. However, you may want to target it toward a specific type of customer – maybe only high end homes. Or you could target specific types of work – perhaps you decide you really want to crank it up with exterior house painting jobs this year.

Alternatively, you may have a much bigger challenge finding all the workers you need than you do finding the work. In this case you may want to change your website to focus on helping you recruit employees.

This is an issue that is much more common for painting contractors who handle their own website or have a family member or friend that does it for them. In many of these cases the website is just not focused enough on clear messaging and getting visitors to take action.

You want to think about what you want the website to help you accomplish. What job is the website doing for you? And be sure to keep it updated. If you make a decision that you want to really focus on specific types of work, make updates to emphasize those services.

If you’d like to learn more about how we can support your business with a fully-optimized website, please schedule a meeting with us at a time that’s convenient for you!

Mark Dunlap Painting at Waikoloa, HI – Professional Painting, Exceptional Results

February 5th, 2024

At Mark Dunlap Painting, they are happy to give you a free quote on all residential and commercial painting services.  Since 1989, the owner Mark has developed and earned a reputation for honest service and straight-forward advice. Homeowners in the Waikoloa area can be confident they are getting the highest quality painting service without any hassle. When you are ready to schedule your free painting estimate, call at 808-883-3166.

Benefits of Instagram for Painting Contractors

January 10th, 2024

If your painting business is not currently using Instagram, why not give it a try? Over the past two years, Instagram has continued to make multiple updates to make it easier for users to discover local businesses online.  If you are considering joining Instagram to help users discover your business, now is the time!

The Value of Instagram

Managing multiple online accounts may feel like a hassle and adding Instagram to that list may feel unnecessary, but here’s why Instagram can be well worth the time you put into it…and more. A Google executive last year said, “In our studies, something like almost 40% of young people when they’re looking for a place for lunch, they don’t go to Google Maps or Search. They go to TikTok or Instagram.”

While I realize that painting contractors are different from restaurants, it’s important to recognize the importance of local business discovery on Instagram. Here are a few of the ways that painting contractors can benefit from using Instagram:

1. Service Area Visibility:

As a painting contractor, showcasing your work to potential customers online is one of the most impactful and influential things you can do for your business. Posting photos and videos of your work with a tagged service area or location can help you showcase your work and show potential clients the areas you serve. You may not have a brick-and-mortar location, but you shouldn’t let that prevent you from taking advantage of the local discovery on Instagram.

2. Customer Interaction:

Having an effective social media strategy that focuses on engaging with your customers online can help you increase your credibility and attract more clients. Ask your satisfied customers to follow you on Instagram and repost your work.

3. Community Engagement:

Use Instagram Maps to engage more with your local community. Partner with local businesses in the areas you service. Use location-specific hashtags in your posts and stories to increase visibility in the neighborhoods you want to target.

Think of your Instagram as a visual portfolio of your work that not only showcases your skills through photos and videos but also provides more detailed information about the neighborhoods you serve and what you could potentially offer new clients. Thinking about Instagram from this perspective will help you capture the attention of potential clients by showing your credibility and laying a foundation for meaningful connections with individuals searching for local painting services.

Instagram User Statistics

Over time, it becomes more and more clear that social media platforms are continuously growing. Let me provide you with crucial demographic information that emphasizes the importance of leveraging Instagram for your business, especially in 2024.

  • 40% of Americans say they use Instagram (Over 133 million users)
  • 71% of those ages 18-29 use Instagram
  • 48% of those ages 30-49 use Instagram
  • 29% of those ages 50-64 use Instagram
  • 13% of people aged 65+ use Instagram
  • 42% of those with incomes of $75k+ use Instagram

If your target audience falls within the user statistics mentioned above, leveraging Instagram becomes even more compelling.

How Do Reach Potential Customers on Instagram?

If you are already using Instagram

Instagram for Painting Contractors

Switch to a professional account if you have not already. Make sure to fully complete your profile.

If you do not have an Instagram account

You first need to create a “Personal” Instagram account, then switch to a professional account using the steps above. For detailed instructions you can go to this web page and create a business account. Complete your profile and post some of your best photos.

The good news is that setting up an Instagram business account just takes a little bit of time and is free. Plus, you’ll be giving yourself an opportunity to bring in more customers. You have nothing to lose.

Instagram is more than just a passing trend; it is a strategic tool for growing your business. By harnessing its visual appeal, painting contractors can effectively convey their skills, service areas, and community involvement. with over 133 million Americans on Instagram, now is the perfect time for painting contractors get posting!

Need assistance in leveraging the potential of social media? We invite you to schedule a 10-minute demonstration to witness how our strategy can effectively operate in your city!