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Friday, May 18, 2018
It takes a lot of hard work for a painting contractor website to reach the first page of Google. There are many things that Google wants to see on your site, including relevant content about painting services, updates with new content, and connections with other sites in the industry. But if you can’t afford a website, or you’re stuck in a contract with another provider that isn’t delivering at all, there are things that you can do to raise your own ranking without spending any money.
While it’s nice to be listed in these places, what really matters is that every place listing your business is listing the same information. If you have two or more websites, some may list your older site. If you’ve had two addresses, some may list your old address. When this happens, Google’s search algorithm doesn’t know which one is accurate.
Google doesn’t like showing bad information to its users. So instead of choosing one of your websites or one of your addresses, it will just pick another painting contractor that has identical information on every listing site and place that company above yours in the search results.
Many people sell a monthly service to keep all of these accurate – but once you stop paying them, they will revert to the old, incorrect information. Because of this, it’s both cheaper (free) and more effective to just visit these pages and correct the bad listings yourself. The most important ones Besides Google My Business are Bing, Yelp and Facebook (click ‘Create a Page’ at the top right of this page).
ProPainter Websites provides a service that asks happy customers to leave positive reviews for your painting business. But you can also do this yourself. When you have a happy customer, ask if they’d be willing to leave a review on Google. Remember that they’re much more likely to do this if you send an email reminder with a link to the Google review site.
To learn how ProPainter Websites can help your painting contractor website reach the first page of Google, call us at 855-385-1134 or email us at Team_PPW@ProPainterWebsites.com.
Friday, May 11, 2018
If you’re trying to hire almost any type of employee right now, it’s a tough market. The unemployment rate is the lowest it’s been since 2000, and the weekly jobless claims are the lowest they’ve been since 1969. It’s even harder to hire in the trades, where fewer and fewer people are seeking employment. With all of this bad news, how do you go about recruiting and keeping great employees?
Of course, the most important part is to advertise, so people know you’re hiring at all. Post jobs online or in paint stores. Ask people in the community if they know of anyone looking for a job. ProPainter Websites also offers a tool to screen out unqualified painters and forward the best candidates to you for an interview.
Once you have their attention, however, you need to work to keep it. One great way to do this is to offer them a ladder – a job ladder. “Green” painters start at the bottom of the ladder, with a relatively low base pay. As they accomplish more and stay with the company longer they gain access to perks based on their output. For instance, painters who complete a certain amount of weekly or monthly work earn a higher wage per hour. Those who can lead painting teams to complete work successfully also earn a higher wage.
One great way to help your longest-serving employees is to provide them with monthly bonus during the off-season to compensate for the lack of work. Of course, this still needs to be profitable for your company – this money would accrue during the peak season, and you’d pay it out to them later in the year. Once they become accustomed to this benefit it will be extremely difficult to leave it behind and move to another painting company. It’s a great retention perk.
Whatever benefits you offer on your job ladder, make sure that it entices your best, longest-tenured employees to stay with your company. The more qualified someone becomes, the more enticing the financial offers from other companies will be!
To learn how ProPainter Websites can help your company succeed, call us at 855-485-1134 or email us at Team_PPW@ProPainterWebsites.com.
Tuesday, May 1, 2018
You can be the best painter in the world, but if you can’t close deals, you’ll never be able to boost your profitability. Click here for tips on how to get homeowners to choose your business instead of your competitors.
Friday, April 27, 2018
Have you ever heard of upcycling? Upcycling is a combination of recycling and upgrading – taking old items and turning them into something even more valuable or interesting than the original item. Here’s one example: a teacher who uses old paint swatches to help kids discuss what they’ve learned in class.
Successful painting contractors upcycle their customers! They work hard to upcycle their customers into fans, and then turn fans into advocates – customers who refer other people to your business constantly. How do you build a business around upcycling customers?
The first part of upcycling customers is the easiest, because you’re probably already doing it. You have to do great work. This is about more than painting – it’s about how easy you are to work with, how comfortable customers are around your painters, how hard you work to make things right if there’s a mistake or mix-up. It’s about the customer’s overall experience with your company. If customers don’t feel like they found an unusually great painting contractor, they aren’t likely to turn into fans.
Customers that don’t run a business themselves have no idea how important they are to your business. Customers have the potential to be walking, talking, free marketing that would otherwise cost your business thousands of dollars. Their referrals (and their referrals’ referrals) can turn a single painting job into a never-ending stream of profitable work for your company. Their five-star online reviews can raise your search rankings, and can make customers that find you online feel much more comfortable calling you for a quote instead of other competing painting contractors.
If customers tell you that you’ve done a great job, tell them all of this! People are bombarded by requests for five star reviews – you can’t even get out of the Taco Bell parking lot without a discussion about how you can leave a review for a chance to win $500. But all of those people are reading from a script, and they really don’t care whether you fill out a survey or not.
If a customer appreciates the work you’ve done, and you make it clear that you’d really appreciate the review, there’s a good chance they’ll give you one. The same goes with referrals – even if they won’t give names to you, they’re probably willing to mention you to a friend who’s looking for a painter.
When customers do become advocates, it’s important to tell them you appreciate it. That lets them know that it really does matter to you when they go out of their way to help you. Once they know that, they might do it again and again.
Learn who your advocates are. If someone leaves your painting business an online review, see if you can figure out who it is. When someone calls you, ask where they heard about you. And most importantly, make sure you never give these people or their referrals a reason to look elsewhere for painting work. They’ve staked their own reputations on recommending your business, and they’ll continue to do it as long as it makes them look good!
To learn more about how ProPainter Websites will help you earn new business, call us at 855-385-1134 or email us at Team_PPW@ProPainterWebsites.com.
Tuesday, April 17, 2018
Many painters require their customers to acquire the paint they’ll be using, because they don’t want to be responsible for a color or finish that doesn’t quite match expectations. Others are happy to pick up the paint a customer selects –some will even request the homeowner use a specific brand due to a discount they receive on the paint.
When making the decision on how to handle customer paint selections, it’s important to remember that a homeowner doesn’t necessarily know enough to separate the paint from the painter. This means that if the customer selects a cheap, low quality paint and it covers the wall poorly or leaves the imperfections in their wall visible, they’ll blame that on your work and not their paint selection.
Low quality paints can also require several coats. If you’re pricing the job ahead of time, that will eat into your profits. If you’re pricing by the hour, the owner will be upset that your estimate was not accurate and they owe you more.
So whether you select the paint color or they do, make sure to specify the paint quality by recommending lines of paint you trust. Here are three factors to consider:
Solid Content: Solid content is what’s left after the solvent evaporates. If a paint has a lot of solid content, the coats will be very thin and more likely to peel. They’re also less likely to leave a sharp edge if you tape before you paint.
Binder: The best paints have 100% acrylic binders – not vinyl acrylic or vinyl copolymer. A cheap binder in a paint will reduce its durability, and it also may not adhere to the wall as well.
Experience: Every paint is different – they dry at different rates, for instance, and brushes can hold different amounts of paint. Sticking to high-quality paints you’re familiar with can not only improve the quality of the work, it can reduce the amount of time it takes to complete the job – and in any business, time is money.
To learn how ProPainter Websites can help your painting business succeed, call us at 855-385-1134 or email us at Team_PPW@ProPainterWebsites.com.